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Intro to Marketing (Continuing Education)

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Intro to Marketing

1. 
What are the four primary categories of consumer markets?




2. 
What are the 4 P's of marketing?




3. 
What is the difference between marketing and advertising?



4. 
List two ways in which marketing benefits society.



5. 
What are two negative effects of inappropriate or unethical marketing?



6. 
What is the purpose of the American Marketing Association Code of Ethics?



7. 
What are three methods that marketers can use to "brand" a product?



8. 
What is the other name for the Four P's of Marketing?



9. 
How does not considering a consumer's needs in a marketing plan result in possible loss of profit or additional marketing expenses?



10. 
What are the four basic market segmentation strategies based on?



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