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Terms - Grocery Store Marketing (Grades 11-12)

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Terms - Grocery Store Marketing

Match each following term below with its correct definition.
order of price
sale cycles
stock rotation
end caps
unit price
point of sale
rebates
rain checks
bar code
eye level marketing
product grouping
charm pricing
1. 
This term refers to refunds that are given toward a portion of your purchase. After buying a qualifying item in store, you provide proof of purchase online or by mailing in the receipt and/or barcode to receive money. You may also instantly receive credit toward your purchase when buying a qualifying product.



2. 
This term refers to a store's rotation of staple items that are put on large sale discounts in order to draw you into the store.



3. 
This term refers to a machine-readable image in the form of numbers and a pattern of parallel lines of varying widths, printed on and identifying a product.



4. 
This term describes the grocery store practice of pushing older products to the front of the shelf and stocking those with a later expiration date in the back.



5. 
This term refers to a pricing strategy used when the price of an item is just below a round number, such as $2.99.



6. 
This term refers to special display shelves on the end of store aisles that are used to highlight items or seasonal products. These products are not necessarily on sale.



7. 
This term refers to the practice of displaying items that complement each other close together so you will be enticed to buy more items.



8. 
This term refers to vouchers that a store gives customers for a sale item that has sold out. When the item is back in stock, shoppers may redeem the voucher for the prior sale price.



9. 
This term refers to information on the store shelf tag that identifies how much an item costs per ounce or other means of measurement. This is the best way to compare prices.



10. 
This term refers to the practice of placing the most expensive items with high profit margins on a shelf area that is the easiest to view.



11. 
This term refers to displays of product at a store's checkout area.



12. 
This term refers to the layout of store products where the most expensive items are displayed at the front of the store and the less expensive away from the front.



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