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Analyzing a Short Advertisement 2 (Puppy) (Grade 9)

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Analyzing a Short Advertisement 2 (Puppy)

1. 
This is Gus.

Gus has been at the local animal shelter for three days.

Did you know that a puppy that spends more than three days in a shelter is 10 times more likely to be euthanized before it reaches one year of age?

Don't let that happen to Gus.

Bring home Gus or another lonely shelter animal today.

Which statement describes how this advertisement incorporates pathos?
  1. The advertisement includes how long the dog has been in the shelter.
  2. The advertisement lists the benefits of adopting a puppy from the shelter.
  3. The advertisement suggests that the puppy in the advertisement will not live much longer.
  4. The advertisement discusses the importance of adopting animals from the shelter rather than puppy mills.
2. 
This is Gus.

Gus has been at the local animal shelter for three days.

Did you know that a puppy that spends more than three days in a shelter is 10 times more likely to be euthanized before it reaches one year of age?

Don't let that happen to Gus.

Bring home Gus or another lonely shelter animal today.

Which statement best explains why the advertisement includes a picture of the puppy?
  1. The picture helps the audience connect emotionally with the puppy.
  2. The picture fills up otherwise white space in the advertisement.
  3. The picture shows the audience the type of dogs that can be adopted.
  4. The picture incorporates a famous canine to help draw attention to the advertisement.
3. 
This is Gus.

Gus has been at the local animal shelter for three days.

Did you know that a puppy that spends more than three days in a shelter is 10 times more likely to be euthanized before it reaches one year of age?

Don't let that happen to Gus.

Bring home Gus or another lonely shelter animal today.

Which component of the advertisement makes it more personal?
  1. including the name of the puppy
  2. adding a fact about euthanization
  3. suggesting audience members visit a local shelter
  4. implying that there are many different dogs up for adoption
4. 
This is Gus.

Gus has been at the local animal shelter for three days.

Did you know that a puppy that spends more than three days in a shelter is 10 times more likely to be euthanized before it reaches one year of age?

Don't let that happen to Gus.

Bring home Gus or another lonely shelter animal today.

Which choice best describes the audience for this advertisement?
  1. children
  2. cat owners
  3. veterinarians
  4. animal lovers
5. 
This is Gus.

Gus has been at the local animal shelter for three days.

Did you know that a puppy that spends more than three days in a shelter is 10 times more likely to be euthanized before it reaches one year of age?

Don't let that happen to Gus.

Bring home Gus or another lonely shelter animal today.

What is the aim of the advertisement?
  1. to find Gus a loving home
  2. to introduce people to Gus
  3. to promote no-kill shelter programs
  4. to get people to adopt animals from shelters

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