Business Question
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Features
Benefits A. A declaration that states the scope
Traits and purpose of the company
Skills B Are how product features give the
Unique Selling Position (USP) customers what they want
Vision Statement C Is the characteristics of your company
Mission Statement that makes it unique
D Are the abilities and expertise that a
person has developed through practice
and experience
E Qualities and characteristics that
people possess
F A declaration that expresses the
specific aspirations of a company
Benefits A. A declaration that states the scope
Traits and purpose of the company
Skills B Are how product features give the
Unique Selling Position (USP) customers what they want
Vision Statement C Is the characteristics of your company
Mission Statement that makes it unique
D Are the abilities and expertise that a
person has developed through practice
and experience
E Qualities and characteristics that
people possess
F A declaration that expresses the
specific aspirations of a company