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Marketing Questions - All Grades

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Grade 12 Marketing
Grade 12 Marketing
Why might the measurement of market share be important? (check all that apply)
  1. to determine consumer tastes
  2. to indicate a market leader
  3. to allow the marketing department to target new customers
  4. to indicate the success or failure of a business strategy
College Marketing
Ensuring an enduring link between a brand and its customers is:
  1. relationship building
  2. retail bond
  3. customer loyalty
  4. brand loyalty
  5. brand placement
College Marketing
Which is not a component of Marcom?:
  1. sales promotions
  2. public relations
  3. campaigning
  4. advertising
  5. event marketing
College Marketing
College Marketing
Thoughts being conveyed and meaning being shared is the definition of:
  1. Marketing Mix
  2. Communication
  3. Marketing
  4. Marketing strategy
  5. Innovation creation
None Marketing
The lack of planning will result in                    
  1. a difficult start
  2. need more help
  3. failure
  4. quick success
  5. none of these above
None Marketing
The market represents the                                       
  1. the place where you buy goods
  2. the people that buy goods
  3. open place food exchange to take place
  4. money
  5. none of these above
College Marketing
Collection of advetising, etc. and sharing the "brand's" meaning with the target audience defines:
  1. Communication advertising
  2. Market placement
  3. Promotion management
  4. Marketing communications
  5. Marketing strategy
College Marketing
Affecting behavior means to:
  1. Establish a higher market share
  2. Ensure a brand is recognizable
  3. Have a favorable attitude towards a brand
  4. Encourage a customer to buy a brand
  5. Buy one brand over another
Grade 9 Marketing
Marketing is for                            
  1. the consumer
  2. the seller
  3. everybody
  4. the consumer and the seller
  5. neither
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