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Intro to Marketing - Terminology (Grades 11-12)

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Intro to Marketing - Terminology

Instructions: Fill in the blanks below with one of the following terms: Buzz Marketing * Product Seeding * Loyalty Programs * Experiential Marketing * Cause Marketing * Incentive Marketing * Consumer market * Industrial Market * Business Market * Global Market * Branding * Strategic Partnerships * Product * Place * Price * Promotion * Marketing Mix * Market * Marketing Concept * Marketing Segmentation

This term describes the use of motivational devices such as competitions, games, premiums or special pricing, to promote sales.                                             
This term describes existing and potential customers who need or want a product or service and have the ability and willingness to pay for it.                   
This term describes something that is offered by a company to customers who frequently make purchases and to lower customer turnover this may give a customer advanced access to new products, special sales coupons or free merchandise.                                     
This term describes any form of communication used to inform, persuade, or remind customers.                        
This term describes the process involved in creating a unique name and image for a product in the consumers' mind.                       
This term describes the process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics.                                             
This term describes markets that are dominated by products and services designed for the general consumer.                                     
This term describes the positioning and selling of a final product or service worldwide with the hopes of reaching the international marketing community.                                 
This term describes the amount that customers pay and the methods of increasing the value of the product.                 
This term includes product, price, promotion and place.                                 
This term describes the strategy in which a firm's sales are linked and a percentage of the sales revenue is donated to a charity or other public cause.                                     
This term describes placing the right product in the right hands at the right time and providing either information or samples to individuals who can influence the market.                                     
This term describes a situation in which two separate companies work together on a marketing effort so that both benefit financially.                                                 
This term describes a focus on satisfying customers’ stated and unstated needs and wants in order to make a profit.                                         
This term describes a process that directly engages consumers and invites and encourages them to participate in the evolution of a brand.                                                   
This term describes a market where businesses sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.                                     
This term describes the locations and methods used to make the product available to customers.                 
This term describes a good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want.                     
This term describes the selling of goods and services by one business to another.                                         
This term describes an oral or written recommendation from a customer. Also known as word of mouth marketing.                                   
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