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Twelfth Grade (Grade 12) Marketing Questions

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Grade 12 Marketing
Dividing a market based on the status of different occupations and level of pay is an example of what segmentation?
  1. Social Class
  2. Gender
  3. Income
  4. Education
Grade 12 Marketing
A magazine about farming would most likely segment the market by:
  1. income
  2. social class
  3. occupation
  4. age
Grade 12 Marketing
Why might the measurement of market share be important? (check all that apply)
  1. to determine consumer tastes
  2. to indicate a market leader
  3. to allow the marketing department to target new customers
  4. to indicate the success or failure of a business strategy
Grade 12 Marketing
                  Market research                   This provides a wide variety of information about the people who may be interested in buying a business's products.
Grade 12 Marketing
        Value         This is one way to estimate the size of a market and it is the total amount spent by customers buying products.
Grade 12 Marketing
Radio stations geared towards African-Caribbean groups is an example of what type of segmentation:          Ethnic         
Grade 12 Marketing
The marketing of financial products for older people is an example of segmentation by       age      
Grade 12 Marketing
              positioning               This refers to how customers think about products in a market and is important for important for a marketing department to understand in order to target customers
Grade 12 Marketing
Breaking down a market into sub-groups with similar characteristics is known as                       Market Segmentation                      
Grade 12 Marketing
         Volume          This is one way to measure the size of a market and this is the physical quantity of products which are produced and sold.
Grade 12 Marketing
Products aimed at those interested in "extreme" sports is an example of this type of market segmentation:                           personality / lifestyle                          
Grade 12 Marketing
Identify two ways sales can be calculated.
Grade 12 Marketing
What is one advantage and one disadvantage to market segmentation?
Grade 12 Marketing
What are three factors that can affect the measurement of market share?
Grade 12 Marketing
Write the formula for calculating the market share of a business?
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