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Grade 9 Grade 12 College

College Marketing Questions

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College Marketing
Ensuring an enduring link between a brand and its customers is:
  1. relationship building
  2. retail bond
  3. customer loyalty
  4. brand loyalty
  5. brand placement
College Marketing
Which is not a component of Marcom?:
  1. sales promotions
  2. public relations
  3. campaigning
  4. advertising
  5. event marketing
College Marketing
Thoughts being conveyed and meaning being shared is the definition of:
  1. Marketing Mix
  2. Communication
  3. Marketing
  4. Marketing strategy
  5. Innovation creation
College Marketing
In order to create a positive telephone voice, it is important that you                     .
  1. read a script
  2. smile
  3. learn new phrases
  4. stand while speaking
College Marketing
Collection of advetising, etc. and sharing the "brand's" meaning with the target audience defines:
  1. Communication advertising
  2. Market placement
  3. Promotion management
  4. Marketing communications
  5. Marketing strategy
College Marketing
Affecting behavior means to:
  1. Establish a higher market share
  2. Ensure a brand is recognizable
  3. Have a favorable attitude towards a brand
  4. Encourage a customer to buy a brand
  5. Buy one brand over another
College Marketing
Ensuring your customer sees the same message is called:
  1. Voicing placement
  2. Consistent voicing
  3. Consistent placement
  4. Consistent marketing
  5. Single voicing
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